Alex Baines-Buffery, Director and Co-Founder

For years I worked in TV as an Associate Producer. I’ve worked with some huge names like Sir David Attenborough, Dr. Alice Roberts and even Len Goodman from Strictly Come Dancing. This job also gave me the opportunity to work on Ray Mears Wild Britain. It was on that show that I really got explore the Weald, a fascinating place because the unique geology and geography means it has remained relatively unchanged since the Middle Ages. It is this same geology that produces such wonderful wine. I am delighted to be using my experience setting up documentary shoots all over the world to give people wonderful holidays in the UK.

I love the freedom you get from cycle touring. It is one of my favourite things in the world. I started Wine Rides because I wanted to show more people what a fantastic and liberating way it is to spend your free time.

There is nothing like climbing a hill and finding a majestic view at the top that you have earned, then flying down the other side just a little too fast.

But cycling is only one half of Wine Rides. The other essential element is local food and wine.  That is why we are really proud to be partnering with the British producers of world class wines.